The Philippine appliance market may as well do a little curtsey as it welcomes Princess, a Dutch brand which has captured a large chunk of Europe’s appliance retail markets with its wide array of unique, innovative, stylish, and affordably priced products. Established in the
Netherlands in 1994, the brand is currently distributed in 75 countries and is now the world’s largest supplier of small domestic appliances in chrome and stainless steel. With the tagline “What’s a home without a Princess?”, the brand aims to infuse Filipino homes with a touch of royalty, providing families and individual home owners with household, kitchen and personal care gadgets that are not only manufactured and designed with the highest European quality standards but also serve their various needs and pander to their sense of style and aesthetic flair.
Princess’ initial offering to the Philippines comprises four distinct product lines, namely Classic, Royal, Silver, and Red. Altogether, these four lines present the widest assortment of small appliances ever carried under one brand in the local market. The product lines, which feature different materials and finish, have their own unique appeal, price points, and product mix to cater to various household needs, personal preferences, and income brackets. Its consumer-friendly prices, with items as affordable as a little over Php 1,000 a piece will give competing brands in the local market a run for their money considering the Princess has become synonymous with standards fit for royalty and has proudly held its ground for more than ten years against the best established European brands in the small appliance category.
Princess is distributed by Rustan Marketing Corporation and exclusively available in leading SM Homeworld outlets nationwide. For Inquiries, please call 890-9703 local 206/219.
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