Global fashion brand Calvin Klein Jeans presents its newest collection with one of the world’s current top models gracing the advertising campaign, Lara Stone.
Known for her natural and effortlessly sexy look, Stone is back to headline this season’s collection with an ad campaign shot in an old factory which highlights the combination of beauty with an edge.
Calvin Klein Jeans’ Fall 2010 collection redefines sexiness for your staple jeans outfit with the new Calvin Klein X Jeans with its improved cut, detailing, and material that will assure a sleek and chic silhouette. The stark, androgynous, black and white setting perfectly epitomized down to the core and style by Stone, who first worked with the fashion giant in their Spring 2007 women’s runway show.
For this season, Francisco Costa, Women’s Creative Director conceived this collection with self- aware and assured woman in mind. “For me, Lara was the perfect choice for the new campaign because she is a woman who epitomizes confidence and sexuality,” said Costa. “Lara has the ability to transform her look, so it made perfect sense to feature her in multiple campaigns,” he added.
Kevin Carrigan, Global Creative Director of ck Calvin Klein, Calvin Klein Jeans and Calvin Klein was all praises with their ad campaign model, he said he loves working with her. “She is hot and sexy, while at the same time, she is extremely elegant and refined, which allows the vision I had for the Fall 2010 ck Calvin Klein campaign.”
For this year’s global print and outdoor Fall campaign, Calvin Klein Inc. tapped Mert Alas and Marcus Piggoto to do the photo shoot, while Fabien Baron, consulting creative director of Baron and Baron worked with CRK, Calvin Klein Inc. in- house creative studio to do the video for the campaign.
Alongside Stone are three other male models, A.J., Sid Ellison, Grayson Vaughan and Eric Anderson.
Stone remembered her favorite advertising campaign with Calvin Klein Jeans. “I loved the Calvin Klein Jeans campaign I did back in Fall 2007,” said Stone. “It was the very first time I saw myself on a huge billboard! It was quite weird for me, but at the same time it was very exciting and I felt so proud to be a part of it,” she reminisced.
Now that she’s back to be the face of this season’s ad campaign, Stone is looking forward to the new and exciting experience. “The Calvin Klein brand and its advertising campaigns are among the world’s most impact and iconic in the fashion industry. I’m so honored to be a part of their legacy,” she said.
In the Philippines, Calvin Klein Jeans is exclusively distributed by Stores Specialists, Inc. (SSI) and is available at Greenbelt 5, Rustan’s Makati, Rustan’s Tower Shangri-La Plaza Mall, Alabang Town Center, Mall of Asia, Robinson’s Place Midtown, Megamall, Eastwood Mall and Trinoma.
Questions for Lara Stone on her Fall 2010 Calvin Klein advertising campaigns
Q1. Could you share any thoughts on the Calvin Klein brand?
A1. The Calvin Klein brand and its advertising campaigns are among the world’s most impactful and iconic in the fashion industry. I’m so honored to be a part of their legacy.
Q2. Any comments on working with Francisco or on his collections and his design aesthetics?
A2. I love working with Francisco — he is such a lovely person. I enjoyed shooting the women’s Calvin Klein Collection campaign with him, he’s so easy going and has a great aesthetic. The clothes are always beautifully made, totally wearable, and strong, yet feminine.
Q3. Any anecdotes about your experiences with the brand?
A3. I have a long history with the Calvin Klein brand and so it was wonderful to work with the house again this year. It’s like being part of a family.
Q4. Your first memory of the Calvin Klein brand?
A4. The first time I worked with Francisco Costa was for the Spring 2007 women’s runway show, and I was an exclusive for that show. At the fitting, not all of the pieces from the collection had arrived, so Francisco started taking pieces of fabric and began draping and pinning them on me and some of the other models. A few more pins and some different pieces of fabric added, and all of a sudden there were these gorgeous pieces of clothing. It was really amazing to watch Francisco work and create such beautiful pieces of clothing from nothing.
Q5. Your favorite advertising campaign?
A5. I loved the Calvin Klein Jeans campaign I did back in Fall 2007. It was the very first time I saw myself on a huge billboard! It was quite weird for me, but at the same time it was very exciting and I felt so proud to be a part of it. I’m really looking forward to seeing all of the campaigns we shot for Fall 2010.
Q6. You are one of the world’s current top models. How does it feel to be considered in the ranks of Natalia Vodianova, Kate Moss, and Christy Turlington?
A6. I never really know how to respond to that, but thank you for the compliment. They are all such incredible women — it feels strange, but in a good way, and it’s a honor to be considered in their company.
Statements on Lara Stone from Francisco Costa, Women’s Creative Director, Calvin Klein Collection
“I conceived my Fall 2010 collection with a self-aware and assured woman in mind. For me, Lara was the perfect choice for the new campaign because she is a woman who epitomizes confidence and sensuality.”
“Lara has the ability to transform her look, so it made perfect sense to feature her in multiple campaigns.”
“Lara first worked with us when she was an exclusive model in the Spring 2007 runway show, so it is great to have her back.”
Statements on Lara Stone from Kevin Carrigan, Global Creative Director, ck Calvin Klein, Calvin Klein Jeans & Calvin Klein
re: ck Calvin Klein Fall 2010
“I love working with Lara. She is hot and sexy, while at the same time she is extremely elegant and refined, which follows the vision I had for the Fall 2010 ck Calvin Klein campaign. The campaign is set in an old factory which added an edgy element. We shot at night and Lara was up for the grueling schedule — she’s the consummate professional.”
re: Calvin Klein Jeans Fall 2010
“Lara looks so natural and effortlessly sexy in this campaign. She is the perfect beauty, but with an edge. A true Calvin Klein Jeans girl. Mert and Marcus really know how to shoot her and Lara was so comfortable with herself on set — the pictures really came out beautifully.”
