MICHAEL KORS LAUNCHES VALENTINE’S DAY CAMPAIGN
Michael Kors is pleased to announce the launch of FallingInLoveWith, a multi-platform digital campaign for Valentine’s Day that will kick off on January 30 and roll out strategically through the holiday.
The campaign marks a continued effort on the part of the Michael Kors brand to engage and interact in increasingly innovative ways with its social community and raise its digital presence. #FallingInLoveWith encompasses a full spectrum of digital touchpoints, including e-commerce, e-mail, brand editorial content on DestinationKors.com and social outreach via Facebook, Twitter, Instagram and Pinterest.
Centered around the concept “What Are You Falling in Love With This Valentine’s Day?,” the campaign will feature a countdown of 10 Things (both product and ideas) Worth Falling in Love With. Michael Kors himself will start the conversation about the holiday on DestinationKors.com. Simultaneously, fans will be prompted to engage via the Michael Kors Facebook page. The #FallingInLoveWith hashtag will be introduced on Twitter; a week-long live chat series starting on February 6 will be hosted by various social influencers, including Nina Garcia, fashion director of Marie Claire, Carl Barnett of The Fashionisto, Joanna Gillespie of Fashion Gone Rogue, Kelly Cox and Tina Craig of The BagSnob, entertainment tweetologist @FashionweekNYC and specialty retailer Neiman Marcus. E-commerce customers will receive dedicated “10 Things Worth Falling In Love With” e-mails over the course of two weeks. As products and ideas are unveiled, they will be posted to the brand’s Instagram account and housed in a dedicated pinboard on Pinterest. They will live in a digital lookbook on michaelkors.com. Twenty Michael Kors stores will have special window displays for the campaign.
“Valentine’s Day is a holiday you either love or hate,” says Michael Kors. “This campaign innovatively engages with our consumers in a way that acknowledges and embraces that notion, often with humor, and it speaks to the Michael Kors woman on every platform with which she’s engaged. You don’t have to be ‘in love’ to love a sexy shoe!”
The products in the campaign will be available globally online at michaelkors.com and in-store.
In the Philippines, Michael Kors is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 5, Rustan’s Makati, The Power Plant Mall, Shangri-La Plaza Mall, and Newport Mall
Our Valentine dinner with the gang was spent here at Mona Lisa all the way in Alabang 
For us it’s an out of town trip but for some it is nearby. We had a nice time and the food was really good
Meet Michael, owner and husband of the chef and is Italian
Meet the chef, Belle! Filipina but cooks Italian! and Miachael proudly tells us that she won 7th place in the Condura marathon! Wow!
Our table
Last year, we celebrated Valentine’s at Cafe Ysabel
Pre Valentine Dinner at Cafe Ysabel February 9, 2010
This time we chose a place nearer to Paolo and Trina, since Trina is on her 6th month, so she is the Queen now I hope we can do this every Valentine’s Day
Some pastas are imported and some are homemade
Michael suggested we tried their homemade gnocchi - we tried the one with salmon and it was very good
The hearts never seem to stop coming Thank you for all the nice heart gifts!!
HAPPY HEART2HEART DAY EVERYONE!!!!KEEP SPREADING LOVE AND HEARTS AND MANY MORE HEARTS!!!
From my niece, Ria, from Denmark
From Rica who also loves hearts
From my sister, Dina
From my good friend, Alexie
From my cousin, Ana
From my bestfriend, Eds
From Ria again :-)
From Rica again for Christmas :-)
From Dad and Mom
From my office staff, Jocelyn
From Graphics designer, Isabel Gatuslao- I have been trying to put this up to change the look of my website, but can’t seem to do it without losing some of the entries. Anyway thank you Isabel!!
Previous entries:
More Heart Gifts March 25, 2009
Promo Mechanics
P100 gift voucher
• Customer is entitled to a P100 gift voucher for a minimum of P1,500 minimum single receipt purchase of any Cosmetics product (including services and consignor brands)
P300 gift voucher
• Customer is entitled to a P300 gift voucher for a minimum of P3,500 minimum single receipt purchase of any Cosmetics product (including services and consignor brands)
• Promo Duration: Feb 1 – March 31, 2011
• One time use only and must be presented and surrendered upon purchase
• Applicable to regular priced items only. Excluding discounted items.
• Valid in all Rustan’s Department Stores.
It’s amazing how you can speak right to my heart
Without saying a word you can light up the dark
Try as I may I could never explain
What I hear when you don’t say a thing
The smile on your face lets me know that you need me
There’s a truth in your eyes sayin’ you’ll never leave me
The touch of your hand says you’ll catch me if ever I fall
You say it best when you say nothing at all
All day long I can hear people talking out loud
But when you hold me near, you drown out the crowd
Old Mr. webster could never define
What’s being said between your heart and mine
The smile on your face lets me know that you need me
There’s a truth in your eyes sayin’ you’ll never leave me
The touch of your hand says you’ll catch me if ever I fall
You say it best when you say nothing at all
Paulina Rubio & Ronan Keating “When You Say Nothing At All”
LOVE ME, LOVE ME KNOT!This Valentine’s Day, surprise your loved one with something extra special from Lush. Choose from a selection of sensual and romantic products and have them wrapped lovingly in a beautiful scarf, instead of the normal gift-wrap.
Lush are introducing these scarves, called Knot-Wrap, for Php375 each as an alternative to the normal wrapping paper in an attempt to reduce the impact of litter to our environment. Each year billions of plastic bags and wrapping paper end up as litter and reusable bags/wrap, such as Knot Wrap, can help.
At Php375 each, the beautiful scarves are reusable and multipurpose. Using techniques similar to origami, it can be used for gift-wrapping, as a shopping bag or simply as décor (a head or neck scarf – just as beautiful as a Hermes scarf, but a little more affordable!).Use Knot-Wrap to wrap up such gorgeous products as a heart shaped Soft Coeur massage bar (Php375) with a molten chocolate centre;
or tell your loved one exactly how you feel with a pot of Gorgeous moisturiser (Php3,925).
In the Philippines, Lush is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Glorietta 4, Power Plant Mall, Shangri-La Mall, Greenbelt 3, Mall of Asia, and Bonifacio High Street. You may also visit us online atwww.lush.com.ph
