MICHAEL KORS LAUNCHES VALENTINE’S DAY CAMPAIGN
Michael Kors is pleased to announce the launch of FallingInLoveWith, a multi-platform digital campaign for Valentine’s Day that will kick off on January 30 and roll out strategically through the holiday.
The campaign marks a continued effort on the part of the Michael Kors brand to engage and interact in increasingly innovative ways with its social community and raise its digital presence. #FallingInLoveWith encompasses a full spectrum of digital touchpoints, including e-commerce, e-mail, brand editorial content on DestinationKors.com and social outreach via Facebook, Twitter, Instagram and Pinterest.
Centered around the concept “What Are You Falling in Love With This Valentine’s Day?,” the campaign will feature a countdown of 10 Things (both product and ideas) Worth Falling in Love With. Michael Kors himself will start the conversation about the holiday on DestinationKors.com. Simultaneously, fans will be prompted to engage via the Michael Kors Facebook page. The #FallingInLoveWith hashtag will be introduced on Twitter; a week-long live chat series starting on February 6 will be hosted by various social influencers, including Nina Garcia, fashion director of Marie Claire, Carl Barnett of The Fashionisto, Joanna Gillespie of Fashion Gone Rogue, Kelly Cox and Tina Craig of The BagSnob, entertainment tweetologist @FashionweekNYC and specialty
retailer Neiman Marcus. E-commerce customers will receive dedicated “10 Things Worth Falling In Love With” e-mails over the course of two weeks. As products and ideas are unveiled, they will be posted to the brand’s Instagram account and housed in a dedicated pinboard on Pinterest. They will live in a digital lookbook on michaelkors.com. Twenty Michael Kors stores will have special window displays for the campaign.
“Valentine’s Day is a holiday you either love or hate,” says Michael Kors. “This campaign innovatively engages with our consumers in a way that acknowledges and embraces that notion, often with humor, and it speaks to the Michael Kors woman on every platform with which she’s engaged. You don’t have to be ‘in love’ to love a sexy shoe!”
The products in the campaign will be available globally online at michaelkors.com and in-store.
In the Philippines, Michael Kors is exclusively distributed by Stores Specialists, Inc. (SSI) and is located at Greenbelt 5, Rustan’s Makati, The Power Plant Mall, Shangri-La Plaza Mall, and Newport Mall
